ei Workshops
Modern Media Education

Organisations need to train their brightest and best to avoid overload in a time poor and information rich environment.

We can help by providing tailored in-house training workshops for media and communications teams on literacy of modern media and the world of comment. They provide invaluable insight into the opinion former world and how best to navigate it in order to convey your message.

These sessions provide essential media literacy, context and practical navigation tools for the 21st century media landscape for as many people as you want and are bespoke to the issues you particularly need covered.

Moderated by ei’s Chief Executive Julia Hobsbawm and Editorial Director Charlie Burgess, former Managing Editor of the Independent.

Key issues covered include:

• Setting out the current fast-paced and information-rich media and opinion climate – and how it breaks down across the increasingly influential ‘Commentariat’ and ‘Bloggertariat’.
• How to overcome overload and get information quickly without ‘tuning out’.
• Feeling confident about monitoring with precision and speed.
• Feeling confident about monitoring and pitching with precision and speed.
• Understanding the modern news media cycle and the radical changes that have occurred this decade.
• Gaining first hand insight about how comment is commissioned.
• Understanding and predicting issue-led stories.
• Learning how opinion forming can extend outside of media into precision networking.

Contact us to find out more.