ei Targets
Commentator Profiles & Stakeholder Research

Commentator Profiles

Editorial Intelligence was the first media company to identify the prominence of the ‘Commentariat’ and has built up an unrivalled knowledge base of the UK commentators both in print and online, who shape public opinion and public policy.

Corporate clients of ei can now share in this knowledge in order to refine the pitching process and gain greater understanding of the commissioning systems.

We now publish commentator profiles in order to give clients an at-a-glance summary of a particular comment page or blogging system including:

• The main commissioning process
• The comment editor and commentators contact details
• An overview of the daily slots, number of words, rotation systems
• Typical issues covered
• Fixed commentators per day of the week

We provide profiles to corporate clients electronically each month, but are also able to provide bespoke packages of comment profiles upon request.

Stakeholder Research

We realise that in this information-rich environment organisations need to cut through the clutter and ensure their message is heard by the right people.

Our advanced stakeholder identification programme is designed to bring all of the relevant stakeholders that need to be on your radar into one centralised and detailed database including contact details and profile, whether it be for a particular campaign mailing, guest list or part of a wider on-going stakeholder engagement strategy.

ei can start at the beginning, de-duping any lists you already have, and providing a database which is segmented in accordance with the sectors and sub-sectors you most need to target.

We can also ‘cleanse’ in-house data, streamlining and adding contacts where needed, as a way of neatly bringing together an often disparate group of internal contacts amongst opinion formers and putting them together in a systematic and logical list cutting across key themes.

We are able to identify individuals through our fully updated database of over 20,000 key British-based opinion formers across business, politics, media, academia, culture and technology from which we hand-pick relevant individuals and provide further research on a clients behalf.

Furthermore, as with all our bespoke products, it’s about meeting your needs and including you in the process, each step of the way.

Contact us to find out more.